EDITORIAL: Expectations and How We Let Them Impact Our Viewing Experiences

It is nearly impossible to go into a film with no expectations. With the immense marketing infrastructure, and huge movie review space, having no information about a film prior to sitting down is nearly impossible for anyone of any ilk. That said, many people try (and effectively do) set those expectations aside and enjoy (or not enjoy) the movie on its merits. This editorial will dig into the many situations where that isn’t the case and how we might be unduly harming our own enjoyment of things as a result.

SUMMER FILM CHALLENGE 2017 - Week 6 Update

Here it is folks!  Week 6 of Merc With A Movie Blog's Summer Film Challenge is upon us and this week saw the release of the A24 produced horror film It Comes At Night, and the first installment of Universal's new "Dark Universe", The Mummy, and with these releases comes a bit of a shift in the points, bringing the gap much, much closer.