The promotional aspects of marketing a new movie always fascinates me. I love seeing what they come up with and how the studios/publicity companies work to make their projects stand out in a crowded market. When new movies are being promoted by the studios that made them, there is always a visual push to get their movie noticed by the audience and effectively entice them to go see the movie. Along with teaser trailers, one of the other visual aspects of advance publicity for a new film is posters. Be they the standard movie posters that have been used for years or, as in recent times, posters that individually highlight various lead characters in the movie.
